Service 02 — Generate Leads
Generate Leads
A pipeline built from people already in the conversation, not a list somebody else already bought.
Generate Leads is a custom lead generation program built to your requirements. The platform identifies people actively engaged in conversations related to what you sell, verifies their records, and delivers them into your campaign on an ongoing basis. It is not one of the 22 ready-made lead types.
The problem
Cold lists are dead weight.
Response rates collapse when outreach hits people who were never in-market. You pay for volume, your reps burn hours on it, and the conversion rate tells you what the data was really worth.
The approach
Find people while they are still talking about it.
The platform reads topic-level engagement signals across large-scale conversation and content activity, isolates the people whose activity matches your requirements, and delivers their verified records into your campaign.
The flow
Conversations to verified records, on your cadence.
Conversations & engagement signals
Topic-level activity across large-scale conversation and content data.
Intent engine
Your requirements become the match criteria: audience, geography, volume.
Verified records
Verification, suppression and deduplication against your prior deliveries.
Your campaign
CSV, email, webhook, Google Sheets export, or a direct CRM push.
The workflow
How a custom program runs.
Register
Create your free account in about two minutes. No contract and no commitment.
Build your campaign
Pick a lead type, a custom Generate Leads program, or an enrichment job in the portal.
Records delivered
By CSV, email, webhook, Google Sheets, or a direct push into your CRM.
What gets delivered
- Verified contact record fields
- Delivery cadence you set
- CSV export
- Email delivery
- Webhook push
- Google Sheets export
- Direct CRM push
Quality controls
- Record verification before delivery
- Suppression list processing
- Deduplication against prior deliveries
- Backed by the Route72 data guarantee
Compliance
How this data is sourced, and what that means for your campaign
Route72 describes data sourcing at the level of specificity our counsel approves, and sets expectations for your use case up front. CAN-SPAM applies to the email delivery use case, and the Privacy Policy discloses the categories of data collected and shared.
Register and start getting verified leads today.
Buy leads, generate your own pipeline, or enrich the data you already own. All in one place, with no long-term contract.
Last updated