About Us

At the dawn of the commercial internet, Jim Alamia starts Route72 building websites for businesses. His background is Wall Street systems: he built trading and clearing platforms at Citicorp, Nasdaq, Pershing and Bear Stearns, and holds a BS in Mathematics from Pace University. That analytical, systems-first mindset shapes everything that follows.

Route72 moves from building sites into what the early internet actually rewarded: reaching the right people. The company becomes an email and phone lead-list business, and Jim sets out to make it a leader in data sales and lead generation, pairing Wall Street rigor with direct-response marketing.

Bulk email, compiled and permission-based lists, and then a self-serve data platform. Route72 grows into a recognized name in B2B and consumer data, and learns the thing that still defines the product: a list is only worth what its verification is worth.

Jim advises companies on data, martech and lead-generation strategy while continuing to operate his own properties — a decade of seeing the same problem from the buyer’s side of the table.

Route72 returns to its original name to bring the whole story under one authoritative brand: verified consumer and business data, a conversation-intent engine that finds in-market people in real time, and a data enrichment suite, all delivered through a modern self-serve portal. Twenty-five years of doing one thing, done better than the competition.