Service 03 — Data Enrichment
Data Enrichment Services
Send us the data you already own. Get it back appended, matched and clean.
Data enrichment is the process of improving records you already own. You send Route72 your file, and it comes back with missing fields appended, fragmented records matched to one identity, addresses standardized, duplicates removed, and dead emails and disconnected numbers flagged.
| Name | Jane D. |
| Zip | 07006 |
| missing | |
| Phone | missing |
| Age band | missing |
| Name | Jane D. |
| Location | West Caldwell, NJ 07006 |
| appended, deliverability-checked | |
| Phone | mobile appended, line-typed |
| Profile | 45–54, homeowner · deduped |
Which service do you need?
Email Append
Email append adds verified email addresses to a list of records that has names, phones, or postal addresses but no email. Route72 matches your file against verified consumer and business email data and returns the appended, deliverability-checked file so you can start emailing an audience you already had.
How it works: You upload the file, we match it against verified email data, run deliverability checks, and return the appended file with a match report.
Best for: Postal or phone lists you want to reach by email.
CIMA Append
CIMA append (consumer identity match and append) resolves your records to a persistent consumer identity and appends the linked identifiers and attributes. It is the identity-resolution layer that ties fragmented records for the same person into one accurate, marketable profile.
How it works: Records are resolved to a persistent identity key, merged, and returned with the linked identifiers attached to a single profile per person.
Best for: Fragmented CRMs and multi-source lists that need one clean identity per person.
Data Append
Data append fills in missing data fields on records you already own, from contact fields to firmographic and household attributes, by matching your file to Route72's reference data. You choose which fields to append and receive a single enriched file.
How it works: You pick the fields you want, we match your file to reference data, and return one enriched file plus a field-level fill-rate report.
Best for: Thin records that are missing the fields your campaigns need.
Demographic Append
Demographic append adds demographic and lifestyle attributes to your consumer records, such as age band, income range, homeowner status, household composition, and interests, so you can segment and target a list you could previously only email blindly.
How it works: We match your consumer records to demographic reference data and append the attribute set you select, ready for segmentation.
Best for: Marketers who want to segment an existing house file.
Phone Append
Phone append adds verified landline and mobile phone numbers to records that have names and addresses but no reachable number, with line-type flagging so you can route calls and texts compliantly. This is Route72's core strength: phone data is the primary product.
How it works: We match names and addresses to verified phone data, flag line type (landline or mobile), and return the appended file.
Best for: Postal or email lists you want to reach by phone or SMS.
Reverse Append
Reverse append works backward from a single identifier you already have, a phone number or an email address, and returns the matched name, postal address, and other linked fields. It turns a bare contact point into a complete, mailable, callable record.
How it works: You send the identifiers you hold, we resolve each one to a full record, and return the completed file.
Best for: Inbound leads and web captures where you only have one contact point.
Data Hygiene
Data hygiene cleans and standardizes your file: it corrects and standardizes addresses (CASS/NCOA-style processing), removes duplicates, flags undeliverable emails and disconnected numbers, and suppresses records against do-not-contact lists. The result is a smaller, more accurate, more compliant file that costs less to run.
How it works: Addresses are standardized, duplicates removed, dead emails and disconnected numbers flagged, and do-not-contact suppression applied before the file is returned.
Best for: Any list that is going stale, bouncing, or has not been cleaned in a year.
Compliance
Compliance and your use case
Append and hygiene outputs are marketing data, not a compliance product. Phone append includes line-type flagging so you can route calls and texts according to your own TCPA obligations, and every file is processed against the suppression lists you supply.
Register and start getting verified leads today.
Buy leads, generate your own pipeline, or enrich the data you already own. All in one place, with no long-term contract.
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