Service 01
Buy Leads
Buy ready-made lists across 22 verticals and start reaching in-market buyers today.
Best for: Teams that need proven volume in a defined vertical now.
Browse lead types
Providing award winning leads across 22 industries
Outsell Your Competition with Ready to Work Sales Leads.
Pick an industry or create a custom campaign and start reaching in-market buyers today.
- No long-term contracts
- Every record verified before delivery
- Delivery in as little as 24 hours
- Backed by the Route72 data guarantee
What kind of leads are you looking for?
25+
Years in the data business, since 1999
22
Lead verticals, plus custom and enrichment
95%+
Records verified before delivery
Why buyers choose Route72
Buy verified leads that are ready to work.
Every list is deduped, suppressed and verified before it reaches you. Buy the vertical you need today, run a custom program, or clean up the data you already own — all from one dashboard.
Service 02
Generate Leads
Run a custom program that finds people actively in conversations about what you sell and delivers their verified records into your campaign.
Best for: An audience no standard lead type captures.
See how it works
Service 03
Data Enrichment
Send us a list you already own and get it appended, matched, and cleaned, with missing fields filled and stale records fixed.
Best for: A list that is going stale or missing fields.
Enrich my data
How it works
From sign-up to delivered records in three steps.
1
Register
Create your free account in about two minutes. No contract and no commitment.
2
Build your campaign
Pick a lead type, a custom Generate Leads program, or an enrichment job in the portal.
3
Records delivered
By CSV, email, webhook, Google Sheets, or a direct push into your CRM.
Is Route72 right for you?
- You need ongoing lead volume in a defined vertical
- Your ideal customer doesn't fit a standard vertical
- You are currently buying leads from more than one vendor
- You already own data that needs appending or cleaning
Why buyers trust Route72
1999
Founded at the dawn of the commercial internet by Jim Alamia, and operated today by InventionX, LLC.
95%+
Every record is verified, suppressed and deduped before it is delivered to you.
100%
Backed by the Route72 data guarantee, with credit or replacement on any record that fails it.
01Buy Leads
What kind of leads are you looking for?
22 verified verticals across B2B, consumer, insurance and warranty. Every list is deduped, suppressed and verified before delivery, with nationwide coverage.
B2B Data
B2B Database Firmographic business records B2B Mobile Numbers Direct mobile for decision-makers New Businesses Freshly registered companies Merchant Cash Advance MCA-ready business owners EDU Leads Education and enrollment intentConsumer & Financial
B2C Database Consumer email and phone data by zip code Mortgage Leads In-market borrowers Credit Repair Consumers seeking credit help Tax Debt Owe back taxes Debt Leads Debt settlement intent Travel Buyers Active travel purchasers Time Share Owners Verified ownersInsurance & Health
Health Insurance (Under 65) Under-65 shoppers Medicare Age-in and eligible Diabetics Condition-qualified audience Life Insurance Coverage shoppers Final Expense Senior final-expense intent Auto Insurance Rate shoppers Home Owners Insurance Homeowner policies Premium Medical Data Medical marketing data02Generate Leads
A custom pipeline built from people already in the conversation.
Generate Leads is a custom lead generation program built to your requirements. The system identifies people actively engaged in conversations related to what you sell, verifies them, and delivers their records into your campaign on an ongoing basis. It is not one of the 22 lead types — it is built for an audience no standard type captures.
Input
Conversations & signals
Topic-level engagement across large-scale conversation and content activity.
Engine
Intent matching
The system isolates people whose activity matches your exact requirements.
Verify
Verified records
Records are verified, suppressed and deduped against prior deliveries.
Output
Your campaign
Delivered by CSV, email, webhook, Sheets or CRM, on your cadence.
03Data Enrichment
Send us the data you own. Get it back appended and clean.
Missing fields filled, fragmented records matched to one identity, dead emails and disconnected numbers flagged, duplicates removed.
Before — your file
| Name | Jane D. |
| Zip | 07006 |
| missing | |
| Phone | missing |
| Age band | missing |
After — enriched & cleaned
| Name | Jane D. |
| Location | West Caldwell, NJ 07006 |
| appended, deliverability-checked | |
| Phone | mobile appended, line-typed |
| Profile | 45–54, homeowner · deduped |
Full catalog at a glance
22 verticals you can buy today, nationwide.
B2B Database
B2B Mobile Numbers
New Businesses
Merchant Cash Advance
EDU Leads
B2C Database
Mortgage Leads
Credit Repair
Tax Debt
Debt Leads
Travel Buyers
Time Share Owners
Health Insurance (Under 65)
Medicare
Diabetics
Life Insurance
Final Expense
Auto Insurance
Home Owners Insurance
Premium Medical Data
Home Warranty
Auto Warranty
Nationwide coverage across all 50 states.
Proof
Sample records and results, one per service.
The records below are clearly-labelled samples showing the field shape you receive — they are not real deliveries.
Sample data
Mortgage sample
Name
M. R.
Geo
Tampa, FL
Loan amt
$310,000
Contact
verified
Sample data
Medicare sample
Name
J. K.
Geo
Mesa, AZ
Status
age-in 65
Contact
verified
Sample data
B2B sample
Company
Acme Fab.
Title
Owner
Employees
12
Direct
mobile appended
Sample data
Enrichment sample
Input
60,412 rows
Phones added
+41,905
Bad emails
flagged
Turnaround
same week
OUTSELL YOUR COMPETITION
Register and start getting verified leads today.
Buy leads, generate your own pipeline, or enrich the data you already own. All in one place, with no long-term contract.
Answers
Frequently asked questions
Buy Leads sells ready-made verified records, Generate Leads builds a custom pipeline from live conversation-intent signals, and Data Enrichment improves data you already own. Buy Leads is inventory across 22 verticals. Generate Leads is a custom program for an audience no standard lead type captures. Data Enrichment appends and cleans your existing file. Many clients use all three.
Leads are delivered by CSV, email, webhook, Google Sheets export, or a direct push into your CRM. You choose the format and the cadence when you build the campaign in the portal.
A campaign is a single order you configure in the portal: the lead type or custom audience you want, the geography, the monthly volume, and the delivery method. Records flow against that campaign until you pause it or change it.
No. There are no long-term contracts, and minimums are set per lead type or per job. You register, fund a campaign, and scale up or pause whenever you want.
Most append and hygiene jobs are returned within the same week, and many within 24 to 48 hours. Turnaround depends on file size and the services you select. You upload the file in the portal and download the enriched result.
Every record is verified before delivery, and records that fail the guarantee are credited or replaced. The full policy, including how to file a claim and the response window, is on the Data Guarantee page.