Search Engine Optimization and Search Engine Marketing for Websites

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Search Engine Optimization

With more than a decade of experience in Internet marketing, Route 72 Systems utilizes some of the most reliable search engine optimization techniques available to get sites to page one of Google using measurable, manageable strategies that achieve real and lasting results over time.

SEO is a practice, not an immediate result. In order to achieve real results from your strategy, several factors must be continuously addressed and adjusted for the best possible outcome. Imagine yourself as a Google engineer. You're going to reward those sites that build upon their optimization over time. Google is not going to award page one search results for a site that has not proven over time to be qualified and genuine. Using our process, we have seen sites gain a solid page one status on Google within two months of optimization.

Every site is different, and techniques must be tested many times to ensure positive results. Our SEO process has many phases including, but not limited to:

  • Identifying site requirements
  • Keyword analysis
  • Competitive analysis
  • Website coding for optimized search terms
  • Manual submission to site directories for backlinks
  • Authoritative backlink management
  • RSS vehicle and blog management
  • Ongoing statistical analysis
  • Component adjustment for both short and long term
  • Ongoing Webmaster monitoring tools
  • Press releases