Email Data Hygiene
Data Cleaning / Scrubbing
The most common problems with typical email lists usually indicate that they have not been rigorously checked and cleaned often enough to ensure the deliverability of the records. Our entire database undergoes a proprietary full-proof system every 30 days in order to ensure that not only are our records correct, but are also deliverable. Now, you can have the same confidence in your own data.
Route 72 Systems employs multiple filters and record scrubbing techniques for a superior cleansing process to your database. You can rely on the data you get from the results of our email list cleansing service.
Our cleaning methodology includes but is not limited to:
- DNS validation
- Invalid recipient removal
- Removal of problematic automated emails
- Isolation of quarantined domains
- Removal of third party seeds
- Heuristic-based inspection
- International identification
- Removal from global suppression
- Removal of hard bounces