Email marketing means more than just sending out mass emails to everyone who has ever bought something from your business. A properly conducted email marketing campaign can be complicated to put together, but if you know what you are doing, the rewards can be great. Read on to find out some tips on how to do so.
Use colors and fonts that reflect your business and are easy to view. Even if the content is interesting, difficult to read fonts and harsh colors can cause some customers to reject the email, and possibly future ones as well. Use the same color scheme and fonts for all of your emails.
Be sure and set up any designs or graphics you use in your emails “above the fold” using actionable images and not just for fluff. This means that your graphics and designs should be view able from any preview pane or on the first page of the email (without having to scroll down) and serve a purpose other than just to look good. This will make your email look more attractive and be more effective at the same time.
Constantly refine your email list. Keep it well-protected and make sure that every address that is listed is a good one. Just, one bad one can interfere with your statistics that you should be basing your effectiveness on. Go down your list and question why that address is there and what it means to your campaign. You can get better results from your campaign this way.
A good tip that all email marketers could use is to keep their subject lines informative yet concise. Generally, you want to make sure that your subject lines are under 60 characters to make sure that it isn’t cut off in your recipients inboxes. Make sure it includes only important information and constantly test each one to find the best converting one for your list.
Make certain that it is easy for your recipients to opt out of receiving further e-mails. Not having a way to opt out can cost you customers since some of the people who wish to opt out might like your business and your products. They may simply wish not to receive e-mails. The process that you put in place should include asking for feedback as to why they are opting out. The information you receive can help improve your campaign.
Always seek permission before sending marketing emails to potential customers. Sending unsolicited emails will quickly have you labeled a spammer. Getting permission to send your messages doesn’t have to be hard; offer something valuable to your customers in exchange for the ability to email them, such as a discount, coupon, or other sign-up incentive.
Take precautions to avoid having your emailed flagged as spam by major internet service providers. Many ISPs have strict security measures in place to detect spam before it is delivered to a client. These spam filters determine if an email is spam by relying on specific criteria. If an email displays too many of these indications, it is deemed to be spam and automatically deleted. These criteria include the use of words such as “discount”, “save,” and “free” in both the subject line and content of an email.
Although it may seem difficult to eliminate these words, there are creative ways to capture the attention of your customers and make them aware of your promotions through email without setting off any spam filter alarms. It’s better to have an email reach your customers without these words than to risk having it not reach your customers at all. Being labeled a spammer…that’s the worst situation of all.
Running a great email marketing campaign can seem like a daunting prospect, but do not let your fears prevent you from getting started. As you have seen, it does not have to be a onerous chore. If you remember the advice you have read in the preceding few paragraphs, you should be able to put together a highly effective campaign that will get you the results you want.