If you subscribe to enough email lists for enough years, then you will see all kinds of patterns and everything else in between. Marketers will try with no success, and then their behavior becomes predictable. After a while the “great content” emails stop, and then once in a while a promotional email arrives from them. So that is just one terrific take-away for you, and of course it takes effort but it is not difficult at all. The one thing that should be encouraging is that you can turn things around if you know what is going wrong. If you are in business to make money, then it only makes sense to pursue the problem and take steps to turn it around.
Even though it is important to make sure that your content and your email copy are easy to understand and clear to read, there are exceptions for things like long copy. It’s been said plenty of times that the only time people are willing to read long copy is if it gives them really good value. So perhaps the caveat is online readers are quick to judge and less forgiving. If you need to write a piece of long form email copy it is important to proof read it more than once to make sure that you haven’t wasted anything or included something that is actually unnecessary. This is good no matter what, but the primary margin of error gets smaller as your copy gets longer.
Let’s talk about proofreading because that is one thing that can make your copy much more powerful. People may read over their emails after they’ve finished writing them or even put them through the spell checker but that is not the same as good proofreading. It’s important to really take your time to do a careful reading and to make sure that you’ve used your words correctly. Look especially for the words that you can change out for words that are more powerful or accurate.
You can really increase the effectiveness of your email copy when you use this approach on everything you write. The whole game changes when you do email marketing and want people to take certain actions. There is a lot less creative writing involved than you would think because copy devices are well known. You eventually must find your own writing voice and stay true to that because the reason for writing in your own voice is your marketing will become more unique. Also, when you are writing from your own shoes, that is when your natural power will be most apt to come through.
Hopefully these quick tips helped you out. Stay tuned for more in-depth tutorials on proper list management…